Order intake new dimensions
Go to contentOrder intake reaches new dimensions new dimensions
Customer excellence is one of five focus areas that we are concentrating on at GRAMMER in order to achieve our medium-term strategy. A consistent focus on our customers’ needs and requirements in a constantly changing industry, innovative product quality, high delivery reliability, flexibility and open communication behavior form the foundation of our success in terms of customer satisfaction.
The higher-than-average order intake in all three regions are testament to the fact that we once again achieved the high standard in terms of customer satisfaction in 2023. These orders reflect vehicle manufacturers’ trust in our products and underscore the progress we have made with our global initiatives to improve quality and delivery reliability.
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GRAMMER on course for growth – order intake in 2023 growth
The GRAMMER Group’s growth in 2023 was driven primarily by business with leading global premium manufacturers. This is bringing the GRAMMER Group closer to its target of generating EUR 2.5 billion in revenue by 2025 – a milestone that we set ourselves as a company as part of our medium-term strategy.
GRAMMER benefits hugely from having strong customer relationships based on trust. Continuous optimization of all processes provides the basis for this. Our stated aim is to reduce error rates to a minimum (PPM = 0) and ensure 100% delivery reliability.
Order intake development
EUR m
Order intake development
EUR m
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Order intake in the regions regions
GRAMMER reported major successes in order intake in all three regions in 2023. This underscores our ability to operate successfully globally in highly divergent market structures and retain our position in different geographic contexts.
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Innovation projects innovation
GRAMMER’s product range, which is unique on the market, is one of the main reasons behind the increased order intake. Our products and solutions are characterized by a strong innovation pipeline, which is constantly being expanded, in addition to the premium quality of a broad range of products in our Automotive and Commercial Vehicles product areas. Our product development strategy involves focusing on modularized and standardized construction to optimize costs and performance.
Innovative center console of the future Automotive
One of GRAMMER’s main points of focus in the Automotive product area in 2023 was the evolution of its center consoles. In the new Mercedes-Benz GLC, for example, these consoles form a bridge between the rear passenger compartment and the digitalized cockpit. The structure of GRAMMER’s center consoles provides an impressive demonstration of how to combine the requirements of modern vehicle interiors. This requires both a strong design and superior functionality. GRAMMER has developed a stable solution here that is both lightweight and efficient.
Commercial Vehicles
The focus for development in the Commercial Vehicles product area was the new generation of driver seats for agricultural machinery comprising the two components MSG 297 and S2900. MSG 297 is an innovative suspension system – developed for the top range GRAMMER seats for the next two decades. For the first time ever, the S2900 top features fully electric adjustment options and comfort features such as an adjustable massage system.
The high order intake in all three regions shows that we once again achieved our high standard in terms of customer satisfaction in 2023.
Key figures for 2023 key figures
Significant revenue growth and improved earnings performance
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Revenue EUR m 2,304.9 +6.8%
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Operating EBIT EUR m 56.8 +60.0%
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Operating EBIT margin % 2.5 +0.9 percentage points
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Equity ratio % 20.4 -0.4 percentage points
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Free cash flow EUR m 48.2 +54.0%
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Capital expenditure EUR m 97.1 +6.7%
Letter from the Executive Board letter
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With the ”TOP 10 measures”, we want to increase our profitability and lay the foundations for a sustainable improvement in our earnings situation in 2024 and beyond.
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The new record of order intake brings us even closer to our medium-term target of generating EUR 2.5 billion in revenue in 2025.
Sustainability starts with people sustainability
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At the locations of Ursensollen and Haselmühl (Germany) in the EMEA region, we launched a special initiative called “Wishing tree”, which saw GRAMMER employees make the Christmas wishes of children from socially disadvantaged families come true. A total of 242 parcels were handed out to give these children a joyful and special Christmas. This campaign underlines our ongoing engagement for social responsibility and sustainability.
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“Green GRAMMER week”: We carried out various activities at our location in Atibaia, Brazil, as part of “Green GRAMMER week”, including promoting environmental awareness among children aged 6 to 10. This involved working with recyclable materials such as foam, fabric and pallet wood to make products for donation.
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We launched a children’s summer camp in Beijing (China) to spark and foster young people’s interest in science and environmentally friendly technology. This initiative successfully combined social and environmental aspects and reflected our engagement as a “sustainable company”.
GRAMMER launched the “Green Company” strategic initiative in 2020. This initiative is focused on stepping up and boosting awareness of environmental and sustainability issues throughout the GRAMMER Group. As part of this commitment, GRAMMER also engaged in social projects worldwide in 2023. You will find some examples of these on the left-hand side. Into 2024, we intend to continue supporting our employees’ volunteer work around the world, elaborate our concept for social engagement and embed the issue even more deeply into the Company’s structures.
At the locations of Ursensollen and Haselmühl (Germany) in the EMEA region, we launched a special initiative called “Wishing tree”, which saw GRAMMER employees make the Christmas wishes of children from socially disadvantaged families come true. A total of 242 parcels were handed out to give these children a joyful and special Christmas. This campaign underlines our ongoing engagement for social responsibility and sustainability.
Energy and resource efficiency: GRAMMER intends to reduce energy consumption within its processes, promote the use of renewable energies and use natural resources sparingly. To this end, GRAMMER has its sites certified in accordance with the international ISO standards 14001, 50001, and 45001. Below is an overview of the percentage of GRAMMER locations worldwide that have the respective ISO certification.
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ISO 14001 % 100 +5 percentage points
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ISO 50001 % 56 +22 percentage points
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ISO 45001 % 77 +17 percentage points
“Green GRAMMER week”: We carried out various activities at our location in Atibaia, Brazil, as part of “Green GRAMMER week”, including promoting environmental awareness among children aged 6 to 10. This involved working with recyclable materials such as foam, fabric and pallet wood to make products for donation.
Efficient use of materials: GRAMMER makes the use of its production and non-production materials over the entire product lifecycle as efficient as possible. Responsible use of valuable materials is a matter of course for the Company.
Avoidance of waste and recycling: GRAMMER reduces its waste in general and minimizes the use of hazardous waste. In addition, GRAMMER recycles more of its waste and makes sure to use appropriate disposal and recycling methods.
Emissions reduction: GRAMMER is aiming for the 1.5 degree target set out in the Paris Agreement and reducing greenhouse gases. Other emissions such as VOC and noise are reduced to a minimum.
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SCOPE 1&2 EMISSIONS Tons of CO2 67,203 -38.8%
We launched a children’s summer camp in Beijing (China) to spark and foster young people’s interest in science and environmentally friendly technology. This initiative successfully combined social and environmental aspects and reflected our engagement as a “sustainable company”.
Green products: GRAMMER conducts research into innovative and sustainable product solutions so that it can continue to provide its customers with environmentally friendly alternatives.
Other key figures
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Average number of employees 14,241 +1.4%
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LTIFR Lost time incident frequency rate, frequency of accidents 2.27 -31.8%
LTIFR measures the number of reportable accidents with at least one day of work lost per million hours worked across the GRAMMER Group worldwide.